Our Foundation is managed by the Charities Aid Foundation (CAF), an independent charity partner, and we operate under CAF’s registered charity number (268369). Our Foundation is not a charity in its own right.
Our Foundation Board, made up of a small group of Trustees, oversees the direction of our Foundation and how core funding is distributed in the UK and internationally. We're setting up Community Giving Committees in all of our markets to allocate donations to local charities and our Local Store Giving will allow stores to donate to good causes too. Have a look at the Key Responsibilities for each of these groups.
It's funded mostly through the proceeds from the sale of selected products sold in-store and online, as well as payroll giving, sample sales and fundraising activities. Our customers can make donations in store or online via our website too. Have a look at our Funding Model to see how it all comes together. The money is then divided with 40% shared amongst our charity partners, 40% donated to good causes local to our stores and offices, 10% held for disaster relief appeals (like the DEC Haiti Earthquake Appeal) and 10% held in reserve so that we can build up sufficient sums for bigger projects going foward.
We ask charities to view our Foundation page on our corporate website which outlines the criteria for receiving funding and how they can apply. Any application for funding is reviewed by the Social Responsibility team and if it meets our criteria, is passed to the Community Giving Committee to allocate funds accordingly. Don't forget, if you hear of a good cause in need of our help, you can email us at social.responsibility@newlook.com and we'll happily consider your request.
“Eating disorders and poor self-esteem based on image and size affect most women and increasingly men at all stages in their life. We're advocates of understanding this and include an Inspire range with our sizes ranging from 6 to 28. beat is the closest charity to us in our connection with looking and feeling good. Unlike some of our competitors, we don't think fashion is about being thin! We are an inclusive brand.”